Randall Smith Designer and Builder of People-Powered Campaigns Founder PowerLabs

Hi, I'm Randall Smith. I help organizers design and run people-powered campaigns.

In 2013, I founded PowerLabs, a consulting firm that supports organizations to create people-powered campaigns. 

I specialize in training, coaching and strategic planning support to help organizations create the strategy, tactics, structures and processes to allow them to rapidly scale through the work of volunteer leaders.

I have supported organizations to:

  • grow from 50 volunteers to 150 chapters in 18 months,

  • organize a day of action with 700 simultaneous events, and

  • raise millions of dollars online to support online-to-offline organizing.

Organizations I have worked with include Courage Campaign, Free Press, IfNotNow, Kentuckians for the Commonwealth, Movimiento Cosecha, Showing Up for Racial Justice and Sunrise Movement.

In 2019, I launched a series of online courses to teach people the tactics to run people-powered campaigns.

Previously, I provided strategic support to user-generated campaigns on Change.org's platform. My work at Change.org helped people win life-changing (and life-saving) victories including freeing loved ones from prison and changing the policies that govern lung transplants for kids. At Change.org I was part of a team that garnered the company millions of dollars of earned media, and added millions of users to the platform.

Prior to Change.org, I directed the digital program at Corporate Accountability, a global NGO that protects people and the environment from corporate abuses. At Corporate Accountability, I co-created a program to mobilize online supporters to organize actions in their community and increased online revenue by 59% in the midst of the Great Recession.

I've also worked as the operations director of an immigrant-led human rights organization, a tenant organizer and a direct action trainer during the global justice movement.

I have trained thousands of people at CampaignCon, Momentum, Money for Our Movements, Netroots Nation, the Nonprofit Technology Conference, RootsCamp and via webinars and online courses.

In my spare time, I read studies about recruiting and mobilizing volunteers and co-organize peer support and training events for the Momentum digital community of practice.

I live with my family in Guadalajara, Mexico. Get in touch with me at hi@randallsmith.io.